Pemberton Festival A Success

Pemberton Festival reached full capacity of 40,000 music fans this past weekend, making the three day event a success in its very first year. The festival utilized Live Nation’s vertically integrated company to produce the festival, handle all of the ticketing, website, merchandise and creative services. 
The success of Pemberton in its first year is a testament to an incredible line-up of artists, led by headliners Coldplay, Tom Petty and the Heartbreakers, Nine Inch Nails, JAY-Z and The Tragically Hip. The success is also due in part to it’s breathtaking setting where artists performed against the beautiful backdrop of Mount Currie to fans enjoying the event on the grounds of some of Canada’s richest farm country. Rolling Stone exclaimed that “the first annual Pemberton Festival will gladly take the title of next Glastonbury.”
“We built a world-class music festival from scratch which attracted the world’s most successful and talented artists and music fans from every corner of the globe,” said Shane Bourbonnais, President of Touring and Business Development for Live Nation Canada. “The lessons we’ve learned as the global leader in festival production and the enormous support we received from the government and people of Pemberton all came together to create a one-of-a-kind event that we expect to produce for many years to come.”